Well before his motivational Fire-walks, I first came across Tony Robbins’s teachings through an early morning infomercial. During the early stages of my career, working in sales, I started each day with a steady diet of daily aspirations and positive thinking. My Tony Robbins’s tape collection; yes I did say tapes, was an essential part of that motivational menu.
Mr. Robbins has been successfully elevating people performance for decades, and what I eventually came to appreciate and apply over time were similar foundational principles he uses to achieve his results.
At its core – the Tony Robbins’s methodology focuses on capturing, modeling, and leveraging unique insight and knowledge to drive peak performance.
Companies who consistently incorporate these kinds of best practices into their daily operations have the quickest path to create a competitive advantage and future success. As proven business principles, they transcend both technology and time.
All successful organizations consistently capture and leverage their unique customer knowledge to deliver better solutions and business outcomes. They make it their primary mission to acquire improved understanding before they act because it enhances their competitive position to win.
Conversely, many unsuccessful businesses often rush into battle without placing themselves in the best possible position to compete because they didn’t take the required time to learn and understand.
A company’s best chances for success happen when they capitalize on their unique strengths and continuously apply their current and prior learning.
Businesses operating in a digital economy must take the time to understand the processes and audiences underlying their products and potential business outcomes to expand their scope of knowledge and to enrich and empower new thinking.
In doing so, through this knowledge discovery process, companies are far better equipped to uncover potential opportunities and risks not typically seen by companies, ” operating on the surface,” focused solely on promoting the attributes of the products they currently make or sell.
This type of exploratory thinking and market engagement discipline is even more essential today, because of limited product differentiation and the competing market noise for a customer’s attention.
The only consistent way to be heard now is to deliver solution value in context to a specific audience need. Without having an improved understanding of buyers and business processes, it’s nearly impossible to engage with those unique individuals with an audience relevant message and offer.
Companies who devote the proper time to dig deeper and apply what they learn, like the Robbins’s methodology, can fully leverage that unique insight to deliver genuinely transformational value to their customers.